OMAJ was born in the heart of Asheville, NC, where the Blue Ridge Mountains rise like quiet guardians over a vibrant community of makers, growers, and dreamers.

From the beginning, our mission has been simple: create skincare and cosmetics that are as pure as the Appalachian air — organic, vegan, cruelty-free, and handcrafted in small batches with integrity.

Founder Wally and Caroline started OMAJ with a deep respect for both the skin and the earth. Every formula is inspired by nature’s intelligence and backed by the belief that beauty should never come at the cost of the planet, its animals, or your well-being.